A monthly sales letter template is a document in which an overview of sales activities for the previous month is written. In it, all the information about different sales processes that are happening in a business is written. A monthly sales letter template is very helpful when it comes to informing someone about the monthly sales of the organization or the business. Moreover, it will give them an overview of how well the sales are going or if they need any improvement.
Elements of Monthly Sales Letter
The information to write in a monthly sales letter is different for every business or organization. But a few things are important to write in every monthly sales letter. The following are the elements that it should contain:
Overview: you should start your monthly sales letter with a brief overview of the project on which the sales are made. This should include the accomplishments of this month, which is more than previous months. This will help in giving a statement which will be better to judge the sales of the month.
Summary of the Sales: you should write a short summary of the sales so the person who is reading the letter gets a better idea of it. You can write which product was sold the most and which was sold the least and what item people prefer the most and from which product you are getting the most sales. You can make bullet points to write this information, it will be easy for the reader to get a quick idea of it.
Points such as the following can be written:
• Number of leads pursued.
• Number of sales generated.
• Quantity of products sold.
Sales Process: you should also include in your letter how the process of sale is carried out. You can write how different ways are used to sell different products. Information such as how many deals you make at a specific time, and average close rate can be written.
Result: In this part, you should write the results of the plans you made to increase your sales this month. You should tell if it was a win or loss. In this way, the person reading the letter can have an idea of what plans they are supposed to focus on for the next month’s sales. You should also write in the result what is the overall result of everything related to sales and what the performance of your organization was regarding sales.
Importance of a Monthly Sales Letter
The last thing you can also add in your monthly sales letter are the ideas that you think will increase the sales in the future. You can provide an outlook and let the person know which action you think will have a positive impact in the future. You can write a few of the ideas that you are planning to apply to increase the sales and help the business move better. Keep in mind that this letter is about the monthly sales. So, you should keep it as real as possible and let them know if the sales are going well or if they are going badly, so that it does not cause any problems in the future.
Template for Monthly Sales Letter
