A product announcement letter template is used to be written by an organization or business owner to announce the release of their new product. Normally, these letters are sent out to business partners, stake holders, employees and other important public figures to inform them when you are going to launch your next product. In this letter, you basically announce the date of the inauguration of your brand-new product and are equipped with an invitation for the readers to come and witness it. A product announcement letter is an effective technique adapted by most organizations to bring fame and recognition to their products. Although it helps them to boost the sales volume, yet it introduces the same product to different people. Nevertheless, it is a sales tactic that most companies acquire to grow their business among their competitors.
Reasons to Write a Product Announcement Letter
When an organization launches a new product, their first stance will always be to bring light to it, by advertisement. The management wishes to strategize a plan to make the product become the “talk of the town”. For this purpose, you need to define a target market and inform people about this new product. Basically, an organization needs an audience which helps your product gain fame in the market. The best way for this is to compose a product announcement letter and spread it in the target market along with all of your business partners. This way, you can enhance the curiosity of the reader and they will love to look into your product. Besides, you will gain more audience to exhibit your product to. Once your product has gained recognition among your competitors and society, you just have to wait for the inauguration of your product on the market. Hence, it is vital to introduce your product before launching it on the market.
How to Write a Product Announcement Letter?
Writing a product announcement letter can be really tricky if you are not aware of its contents. You have to keep in mind that in the letter you just want to give a basic introduction of the product. Make sure to keep some of the good things about the product a secret so that the recipient gets intrigued by it. A general idea on what you should include in a product announcement letter is given below:
Introduce yourself: it is crucial to start off such a letter with a proper introduction of the person who is writing the letter, their position in the company and the proper name of the company. It is done so that the reader knows who exactly wrote the letter and how important it is. Product announcement letters are usually written by the company’s CEO.
Announcement of product: then you move on to the next step, which is the announcement. Now, keep in mind you are announcing the launch of your new product, so you need to keep your tone and language excited. The reader should get the impression that you are actually sure about this product. Give a little information about the product but keep it minimal. Try to create a sense of curiosity in the reader by viewing your product in real life.
Conclude the letter: moving towards the ending, you have to invite the reader to come and view your product. Send your regards to the reader. Express how much their presence will mean to you and your company.
Template for Product Announcement Letter
